Even though I'm not a business person, I like reading about how a customer's mind works. I was particularly struck by the observation that too many choices can cause a person to delay choosing. In my case, it can cause me to leave a store! I think that's why I like to shop at Aldi. Fewer choices makes shopping more streamlined.
Even though I'm not a business person, I like reading about how a customer's mind works. I was particularly struck by the observation that too many choices can cause a person to delay choosing. In my case, it can cause me to leave a store! I think that's why I like to shop at Aldi. Fewer choices makes shopping more streamlined.