PricingEvolution
Pricing Evolution Podcast
Podcast 002: The three layers of pricing
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Podcast 002: The three layers of pricing

Thinking about Macro, Strategic, and Transactional pricing

In Episode 2, I expand on my explanation of the three layers of pricing: Macro, Strategic, and Transactional

These were the topic of a recent text post: Three Levels of Pricing

However, I expand the the discussion in the podcast and use additional examples. If you haven’t had a chance to read the post, this a great chance to catch up on it. But if you have, I don’t think you’ll find it’s just a repeat.

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