As you describe the customer-business relationship in pricing, I was naturally reflecting on how that works in the nonprofit space and how we ask for donations. There's a kind of pricing in the ask, even though the response can be variable. How much do I ask for? Too high and they won't even give less. Too low and they think what I do isn't important. I know there are fundraising consultants (I've even worked with some), but I wonder what pricing could add to the discussion.
That's an interesting point. I know that there are a lot of refined tactics that people have come up with for fundraising, including both setting a higher initial ask so that people re-adjust their expectations, and then having a "settle" level which people see a lower after being shown that high proposal. And also making a large number seem smaller by pitching it in monthly terms.
But one key thing that's different is that it's not a direct value exchange in the same way.
Good insights. Thanks.
Thanks!
As you describe the customer-business relationship in pricing, I was naturally reflecting on how that works in the nonprofit space and how we ask for donations. There's a kind of pricing in the ask, even though the response can be variable. How much do I ask for? Too high and they won't even give less. Too low and they think what I do isn't important. I know there are fundraising consultants (I've even worked with some), but I wonder what pricing could add to the discussion.
That's an interesting point. I know that there are a lot of refined tactics that people have come up with for fundraising, including both setting a higher initial ask so that people re-adjust their expectations, and then having a "settle" level which people see a lower after being shown that high proposal. And also making a large number seem smaller by pitching it in monthly terms.
But one key thing that's different is that it's not a direct value exchange in the same way.
This pitch for pricing has big Ender's Game vibes.
To sell to the Bugger Queen, you have to love her.
Or at least have to know and understand her.
Though I guess one of the points of Enders Game was kind of that in knowing your enemy you ended up loving them.